Hannu Malinen has been working at the Luhta Sportswear Company for 36 years.
Since 1991, he has been responsible for Rukka product development and R&D operations. In 2003 he took the helm of the total Rukka business unit, and since 2007 he has been leading the company’s motorsport unit, which is developing the Rukka and Sinisalo brands and their collections of street and snowmobile clothing.
Since 1995 he has been the representative of Finland in the European Committee for Standardisation’s CEN/TC162 WG9 working group, which prepares European standards for protective motorcycle clothing and protectors.
The same year, Rukka developed its first safety standard, the ”Rukka Defence & Comfort Standard”, which is still the key reference when Rukka develops gear to make the motorcycle riding experience safer and more enjoyable for both men and women. Because of their first-rate product development and brand building work, Rukka motorcycle outfits have received number of awards during the last 20 years, including the Fennia Design Prize in Helsinki in 2003 and the Avantex Innovation Prize in Frankfurt in 2007, in 2011 the readers of Motorrad voted Rukka number one in the category of ”Best in textile” and in 2016 the Chicago Athenaeum Museum of Architecture and Design gave the Good Design Award to Rukka´s Energater GTX suit.
Hannu has also been a frequent lecturer and panel participant at the Helsinki University of Technology, the University of Art and Design Helsinki, commercial seminars, workshops with private companies and several other forums in the field.