Norma was born and raised in Barcelona, where she has lived all her life except for when she moved to London for a one-year abroad experience. She studied History of Art in the University of Barcelona ( UB ). When she finished the University and got the bachelor’s degree, she started to work in an Art Gallery, this being her first contact in the organization of Events.
She started to study Audiovisual Communication in the Universitat Oberta de Barcelona ( UOC ) and began to work in the Festival International Cinema Fantastic de Barcelona, best known as the Sitges Film Festival.
She freelanced as organizer of numerous events such as film premières, popular festivals, art exhibitions, and had the opportunity to teach in a conference cycle about Art and Sports in the University of Barcelona.
MotoGP entered her life 14 years ago, after extensive participation in the organization of different events, Norma arrived at Dorna Sports’ Events Department as Events Coordinator. She soon became Manager and was promoted to Events Director in the Operations Department in 2016.
Her role is defined as the leader of the team coordinating the most relevant areas of a MotoGP Circuit such as the Paddock, the parking areas, as well as the conception of the time schedule, establishing track activities, overseeing multiple accesses for public, teams and workers, and supervising facilities like the Media Centre, Timekeeping units and TV Compound amongst others.
Norma is basically in charge of the relationship between Dorna and international racing circuit promoters to achieve the highest standards of event quality and have successful international race events. When the circus comes to town, she and her team make sure that the “tent” is set up and that the show can go on.